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article imageGoogle announces plans to change how results are displayed

By Preston Van Dyke     Apr 17, 2015 in Internet
Google announced Thursday an official update to how website URLs will be displayed in a search results page. Google regularly tests variations in the design of its search results. Once it discovers something that works it makes a formal update.
Remember when you could tell the difference between a sponsored and unsponsored result on Google? Me too. That common yellow background many of us became accustomed to to help differentiate between a result that is paid for and one that is not seems to keep getting lighter and lighter.
While most of the changes Google makes may seem to be inconsequential some can have significant impact on usability of the searcher. Updates in design or how results are presented can also give website owners insight into how a major search engine like Google understands a website and determines its relevance.
A new way to view the URL
The update announced yesterday is to how the domain and URLs will be displayed in the result. Rather than making the user attempt to understand or deal with all the intricacies of a domain and web URL it will use the "real world" name of the domain (eg. Wikipedia, Yahoo, New York Times etc.) and segment the website sections to only display the information most pertinent to the user.
Before and after of the change Google will make to how it displays its search result.
Before and after of the change Google will make to how it displays its search result.
Google Webmaster Central Blog
On the update Google said:
Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.
Design isn't the only thing Google is changing
Companies and website owners the world over are clamoring to get ready for a major overhaul to Google's search engine algorithm announced to launch this month on April 21, 2015. Google's algorithm is its secret sauce to delivering those results that have kept their users coming back and loyal for so long.
This particular update is meant to incorporate 'mobile' as a factor of relevance and worthiness of a top position in the search results page. They will look at things like mobile design, website speed and content accessibility.
More on what is different about this update from Google.
More about Google Search, Google results, google seo, Google
 
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