As COVID-19 fuels a migration to more rural locations, Reno-based pay-per-click advertising firm is helping Lake Tahoe-area realty company zero in on homebuyers.
(PRUnderground) June 11th, 2020
According to a recent Harris Poll survey, nearly one-third of Americans are considering moving to more sparsely populated areas as a result of the novel coronavirus. This has created a boom for realty companies near Lake Tahoe, and Webrageous is helping them strategically target qualified homebuyers.
Webrageous is a leading pay per click management firm based in Reno. As GoogleAdWords management becomes more challenging due to the dramatic increase in mobile searches, Webrageous helps clients stay ahead of the competition with highly customized strategies to fit a rapidly changing market. They specialize in PPC management for attorneys, realty companies, large accounts, and challenging accounts needing to bounce back from declining PPC or click fraud issues.
David Chapman, Webrageous Founder, said that this is a singular time for more rural realty firms. He cited Gleen Kelman, CEO of real estate company Redfin, who asserted that COVID-19 is driving significant changes to buying trends: “Rural demand is much stronger right now than urban demand, and that’s a flip from where it’s been for the longest time, where everybody wanted to live in the city.”
Chapman said that with the exodus happening quickly, realty companies can’t afford not to rev up their online advertising tactics. “People have already been gravitating to the internet more for home searches and tours, but especially now that social distancing is in full swing. The need for a solid online presence is imperative.”
Webrageous advises companies like Lawrence Realty about how to up their pay-per-click advertising game. Lawrence Realty is located in Squaw Valley, California, a ski town a few miles from the shores of North Lake Tahoe. Although real estate is usually slow during this time of year for people looking for vacation homes, firm realtor Chiara Gajar reported an influx of a new kind of buyer.
“The underlying tone from buyers is a consideration of escaping the density of the cities and moving up to the mountains full time,” said Gajar. “Buyers who made the effort to look at property during shelter in place orders seemed serious about purchasing and many went into contract on properties.”
Chapman said that well-executed PPC campaigns remain one of the most effective ways to capture new customers. Webrageous’ Google ads management for lawyers as well as realty firms boasts an 85% retention rate, which is unusually high for the industry. Most Webrageous account managers have over five years of PPC management experience.
To learn more about Webrageous, including their services for helping realty and legal firms capture more qualified traffic online while decreasing cost per conversion, visit www.webrageous.com.
About Webrageous
Webrageous is a leading pay per click management firm in the United States. They are composed of PPC management specialists who take time to learn the needs of their clients. From there, they tailor a custom PPC plan for them.
Original Press Release.
