Event and exhibition market size is expected to grow at a CAGR of over 3% during the period 2019−2025. This market research report includes data-driven and deep market insights on the impact of COVID-19 across geographies, segments, and vendor landscape. Leverage Arizton’s market analysis to take real-time strategic business decisions and enhance your product portfolios.
Key Highlights Offered in the Report:
- Registering a decent growth CAGR of over 3%, North America will contribute around $3 billion incremental revenue during 2019-2025.
- Owing to the lack of demand for exhibitions and events during COVID-19 pandemic, the market revenue will fall to around $37 billion in 2020 from approximately $43 billion in 2019.
- The global exhibition & event market would realize an absolute growth of around 29% – a leap of over $0.43 billion revenue between 2019 and 2025.
- After the COVID-19 pandemic gets over, the market is expected to grow at a decent rate, and it will take around two years to reach to the revenue it had in 2019.
- The US will continue its market dominance during the forecast period growing at a CAGR of over 3%, reaching a revenue of around $18 billion by 2025.
Key Offerings:
- Market Size & Forecast by Revenue | 2019−2025
- Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
- Market Segmentation – A detailed analysis by exhibition type, revenue stream, industry type, and geography
- Competitive Landscape – Profile of 10 key vendors and 29 other vendors
Event and Exhibition Market – Segmentation
- The increasing global exhibition industry trend among companies and enterprises to promote their products and services is influencing the growth of the B2B exhibition market. North America is the largest market for B2B exhibitions in the global exhibition market.
- B2C exhibitions in fashion, consumer goods, technology products, toys, garments, and smart gadgets, and others witness a high traffic volume of attendees. Higher traffic and footfalls, the greater is revenue generation from tickets or public admission charges. Thus, the increasing number of B2C and mixed exhibition industry growth will propel the revenue growth of the entrance segment.
- The hospitality industry is growing. Regional connectivity with a solid international orientation is a significant driver of growth for hospitality exhibitions. Vendors are providing panel discussions, practice-oriented events, exclusive shows, and multi-faceted programs of related events that can add value are gaining a foothold.
Market Segmentation by Exhibition Type
- B2B
- B2C
- Mixed/Hybrid
Market Segmentation by Revenue Stream
- Exhibitor Fee
- Sponsorship Fee
- Entrance Fee
- Services
Market Segmentation by industry
- Consumer Goods & Retail Sector
- Hospitality Sector
- AFF & Energy Sector
- Automotive & Transportation Sector
- Industrial Sector
- Entertainment Sector
- Other Sectors
Event and Exhibition Market – Dynamics
Show floors have become an outlet for breakout sessions, workshops, and keynotes and provide subject matter expertise in ways that have conventionally been attributed to conferences and congresses. For instance, IAEE’s Expo! Expo! merges tradeshows and conferences. Rotating conferences are another manifestation wherein tradeshows organized by a specific association and companies can collaborate for more diversity and cost benefits. These new business models can help leverage the benefits of other event formats to grow the exhibition market. This shift in business model has had an impact on stand design where the physical layout of the space is projected to include elements of digital communication and technology. With the rise of technology, the focus is shifting towards what is happening within the space, rather than on the space itself where the need is to engage visitors and informing the audience digitally.
Key Drivers and Trends fueling Market Growth:
- Growing Use of Big Data
- Increased Focus on Insurance & Security
- Budget Allocation for Brand Experiences
- Integration of Trade Shows and Digital Technology
Event and Exhibition Market – Geography
APAC has become an exciting place for businesses and commercial opportunities, which helps the exhibition market to grow. China is the largest destination for exhibitions in the APAC region. The region is also one of the leading countries for exhibitions across the globe. However, the outbreak of the COVID-19 pandemic is likely to hamper the market growth in the country. One of the great strengths of APAC is its appetite and level of national support for business, commerce and innovation which is boosting the exhibition and events industry altogether. APAC is leading in elusive industries such as automotive, defense and technology and in the global supply chain which creates huge demand from businesses around the world to connect with national and international customers in the exhibition platform. This is expected to increase the exhibitions industry in the region for the forecast period.
By Geography
- Europe
- Germany
- Italy
- UK
- France
- Spain
- Italy
- Russia
- Sweden
- Netherlands
- North America
- US
- Canada
- APAC
- China Mainland
- China SAR
- Japan
- Australia & New Zealand
- India
- South Korea
- Middle East & Africa
- South Africa
- UAE
- Saudi Arabia
- Latin America
- Brazil
- Mexico
- Argentina
Major Vendors
- Informa
- RELX Group
- Fiera Milano
- GL Events
- Koelnmesse
- MCH Group
- Messe Düsseldorf
- Messe Frankfurt
- Messe Munchen
Other vendors include – Apex, Beijing Eagle International Exhibition, Bharat Exhibitions, China International Exhibition Center Group, Clarion Events, Comexposium, Cvent, Demage, Deutsche Messe, Emerald X, ES.cultura Eventos, Event Barcelona, Falcon Exhibitions, Guangdong Convention & Exhibition Promotion, HKTDC, Hyve Group, Julang, K AND D Communication, LEMS, Messe Berlin Group, Mex Events, NürnbergMesse, Orbit Exhibitions, PennWell, Shanghai Bestup Conference & Exhibition Service, Skyline Events, Tarsus Group, Venus Events, and Viparis.
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