2012-01-04 23:04:28
A multi-media exercise, coind as 'Bharat nirman Chetna utsav' also known as Public Information Campaign (PIC) is a successful event organized mainly by the Press Information Bureau of Information and Broadcasting Ministry of India. In Tripura, India 18 such PICs have been organized. The main focus centers around generating awareness among the mass relating to various Government sponsored welfare schemes through several media components. Along with traditional media, like Print media, TV and radi