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Taking your band digital Special

By Nicole Pajer     Jan 10, 2014 in Entertainment
You’ve spent the last year rehearsing in your garage with your bandmates and perfecting your sound. Now it’s time to get your band out from behind closed doors and into the public’s eye. But how do you go about doing this?
Here are some tips on how to get your music in front of the right people:
Build a Brand on YouTube
You know that catchy song that you couldn’t get out of your head all last summer – “Call Me Maybe?” Well the songstress behind that chart-topping tune, Carly Rae Jepsen, was discovered when Justin Bieber (who coincidentally was also discovered via YouTube) logged onto YouTube and came across her videos. Her song went on to gain 400 million views. And we’ve all watched Psy’s “Gangnam Style” at least a time or two. The Korean rapper became an international superstar after his hilarious video went viral. It’s now hit over 1.8 billion views and Psy is a household name in the pop music world.
Tip for standing out on YouTube: According to a recent finding by Forbes, the key to a viral video is to create something that will genuinely entertain and capture the attention of your audience, enlist the help of a platform to help spread the word, and keep the momentum rolling once things take off.
Put Your Tunes Online
There are a variety of places that you can host your music online. Sites like SoundCloud and allow artists the opportunity to upload their songs and share them with their fans. Those looking to monetize their CD sales can enroll their music to be sold on sites like Bandcamp, iTunes, and CD Baby. And also, make sure to link a music profile up to your Facebook page, load your songs on Myspace, etc.
Sell for a profit vs. give out for free: Jordan Bromley, digital content expert and partner at Manatt Digital Media Ventures, recommends that his clients find a balance between releasing songs for free and also selling them for a profit (For more of Jordan's tips, check out: Tips for Making a Living as a Band in Today’s Digital Music World).
Engage with Your Fans
One of the best tools for spreading the popularity of your musical project is to build up a fanbase. With today’s digital landscape, there are a multitude of different platforms that bands should be a part of. Create a band website and spread the link around to your friends. Build a presence on Twitter. Sign up for a Facebook, Myspace and Google + account. Keep active with your fans and engage with them consistently.
What to post on your sites: Announcements about upcoming shows, news of new music in the works, links to download and stream your songs, behind the scenes photos of the band in the studio, and fun little blurbs from life on the road.
Being a musician involves more than just creating music and performing with your band. You can be sitting on the best music in the world, but if you don’t do anything to market it, nobody will hear it. Follow the tips above and you’ll be on your way to building up a digital following.
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