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article imageNorway tourism benefiting from the movie 'Frozen' (video)

By Anne Sewell     Feb 7, 2014 in Entertainment
It seems being a place renowned for icy weather has its benefits. Ever since the movie "Frozen" premiered back in November 2013, the number of people interested in visiting Norway has tripled.
Disney's film "Frozen" was inspired for the most part by beautiful scenes of frozen Norway.
Not only have the number of people visiting the US's version of Norway's tourist authority website tripled, apparently the amount of people searching for flights from the USA to Norway has gone up by 153 per cent between November 28 and January 31 (as compared with the same period the previous year).
Per-Arne Tuftin is head of tourism for the Innovation Norway website. He told the media:
"There is great interest from abroad in the wake of the Frozen movie."
"Specific figures for the number of tourists visits in the wake of Frozen are hard to get yet, but we are hoping for a marked effect in 2014."
The film itself is based on the story of "The Snow Queen" by Hans Christian Andersen. The movie's magnificent setting is the icy fjords and in the film you can see the beautiful and traditional Norwegian stave churches (the castle is even based on the shape) as well as the famous Northern Lights. Characters are wearing the traditional costumes and wherever possible the mood is totally Norwegian.
Reportedly Innovation Norway, in charge of the Visit Norway US site, paid quite a large sum to Disney to form a partnership. Thanks to this, they can use the film in all marketing material for travel companies involved in arranging travel to Norway. Naturally the film features on the home page of Visit Norway.
In the meantime "Frozen" has taken $865 million worldwide at the box office since it was released, meaning that it is one of the highest-grossing Disney films yet. The official trailer is included below:
Norwegian sources:
NRK
Innovation Norway
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