In the world of classic piano, the Van Cliburn competition stands out for its innovation — and this year’s Fifteenth Van Cliburn International Piano Competition is no exception. The 17-day webcast will run between May 25th and June 10th, and will reach millions of viewers, with all of the content made available for free at cliburn2017.medici.tv.
If the Cliburn is looking to expand their audience, they picked the right broadcast group to work with. Medici.tv has been broadcasting classical performances from both amateurs and experts since 2008. It has quickly become the go-to destination for classical fans wanting to see some of the best performances online — as well as a great tool for educators. Medici also hosts the eminent Salzburg festival in Austria each year, proving they know what it takes to make large festival events accessible at high quality to online viewers.
It makes sense that the competition would make such a forward-thinking partnership. The Van Cliburn Foundation was created to build upon the cultural diplomacy that piano virtuoso Harvey Levan Cliburn Jr. established with his win at the International Tchaikovsky Piano Competition in 1958. The Van Cliburn Foundation continues to push ahead with new ways to promote the act of music-making and music education — and digital platforms are a continually growing part of that process.
Jacques Marquis, president and CEO of the Cliburn, addressed the decision to partner with Medici.tv in a press release:
“The Cliburn advances Van Cliburn’s vision of sharing classical music with as many people as possible. Toward that end, in 2001, it became the first classical music competition to webcast its performances. A pioneer in its field, the Cliburn has continued to use the newest technologies to improve the artistic quality and reach of the webcast with each quadrennial competition.For the fifteenth edition of the Cliburn in 2017, we are extremely proud to collaborate with medici.tv, the world’s top online broadcaster of classical music. They have a strong commitment to quality—creating webcasts that deliver fine musical performances to a wide international audience through brilliant video. We make this important journey with medici.tv, knowing that their impactful reach will open doors for our new winners, and that they are our solid partners in excellence.”
The competition takes place May 25-June 10 at the Bass Performance Hall in Fort Worth, Texas. Do not miss out on this opportunity to see some of the best young pianists competing in top form, showing the world just how captivating classical piano can be.
