On his residency at Marquee and Lavo, Noorlind said, “Marquee and Lavo are incredible venues – the lighting and sound are top-notch, and I have a blast every single time I play. I used to sneak into these places to see my favorite DJs perform when I was younger, so it’s always a trip to think that I’m now the one in the booth! Each venue has also become like a family to me – I know everyone from the managers to the bathroom attendants by name, and everyone works hard together to create a memorable night. It’s a nice feeling!”
Fellow DJ and producer Weekend Rendition is drawn to electronic music due to its “ability to make a crowd move all at once,” as well as “jump and dance.” “EDM also takes on so many different shapes and forms because of the endless amount of creative possibilities that producers have at their fingertips with modern technology – as a result, there’s a style of electronic music out there for everyone,” Weekend Rendition said.
On his plans for the future, Noorlind said, “This is already shaping up to be a busy year! I have dates at Marquee and LAVO coming up shortly with Sam Feldt, Robin Schulz, and Audien, and then I’m headed to Stockholm to spin at Café Opera before going down to Miami in March.”
Noorlind continued, “On the production front, I plan on releasing a remix every month. I’m also wrapping up an original EP with a vocalist in LA which I’m really excited about… it’s kind of a modern electronic take on some my favorite alt/rock/pop music growing up – why limit yourself to a single genre, life is too short!”
Regarding the future of electronic music, in the next five years, he said, “I see electronic music shifting away from adrenaline and back towards emotion. I think that drop-oriented festival tracks will always have a place and an audience, but I think that people today are connecting with more melodic, vocal songs that tell stories, sample real instruments, and use traditional pop song structures. Many artists are starting to incorporate live elements into their performances instead of just playing DJ sets, which I also think is a telltale shift.”
Digital transformation of electronic music
On the impact of technology on the electronic scene, Weekend Rendition said, “It’s had a huge impact. For one thing, the barrier to entry has been lowered – any kid with a laptop can download a program and within minutes have all the tools necessary to make a hit record in his bedroom. In many ways this is a good thing, as more competition spurs innovation and creativity. At the same time, the market is definitely flooded and it becomes difficult to stand out from one another.”
Weekend Rendition continued, “On the music business side, Social Media has changed the way we strategize our marketing, branding and distribution – it’s a powerful tool that allows you to hit new audiences never before accessible. On the other hand, your socials can sometimes distract you from the important things like creating music. Technology helps artists and producers in many ways, but it can also serve as an obstacle at times.”
On his use of technology in his music routine, Weekend Rendition said, “Technology plays a role in every stage of my process. Services like Spotify and Apple Music have become my “go-to” for discovering new music. I DJ on Pioneer CDJ’s and use Rekordbox for music management and prepping songs for sets. I’m constantly on Logic X when it comes to producing music. For mixing and mastering, I use plenty of Waves and UAD plugins. For synthesizers, I use primarily Serum and Sylenth. As a producer, you can end up spending just as much time on your computer as a coder does… with all that being said, it’s important to not let technology distract you from the end game, which is making good music. Some of the most successful songs ever were made by an artist with just a pen and paper and a single instrument, and as modern day musician/producers it’s important to keep that thought in mind.”
Noorlind’s advice for aspiring producers and DJs is as follows: “Work hard, be aware, and stay true to yourself. That is the key to success in this industry. The market is flooded with producers trying to do the exact same thing as you – but if you work harder and (smarter) than everyone else you will put yourself at a great advantage.”
Their new remix of “You & I” is available on Soundcloud by clicking here.
For more information on Noorlind, check out his official Facebook page and website.
