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article imageKarine Delage talks digital transformation of PR industry Special

By Markos Papadatos     Oct 30, 2017 in Business
Veteran Canadian PR queen Karine Delage of Karyzma Agency chatted with Digital Journal about National Publicist Day, and the digital transformation of the PR business.
On October 30, she will be celebrating National Publicist Day — and this year offers a chance to reflect on the state of the industry, and where it's headed in the future.
"The creator of National Publicist Day is Jordanna Stephen from Buzz Apartment seven in NYC," says Delage. "It's great to have a day that celebrates all our hard work because people forget how hard we work in the PR world. A lot of our day to day life isn't show, and this is a great way for us to show our work," she said.
Regarding her future plans, Delage said, "Well today we released the trailer of 'Karyzma' a behind the scenes of what goes on in our world. For the past five years we work in music, fashion, entertainment, sports and branding. We want everyone to see what happens behind closed doors, the drama , the wins, the hard work and for sure, the parties."
Digital transformation of the PR business
"PR isn't what it use to be five years ago," she admitted. "We need to keep adapting ourselves to the new technologies and be more and more creative with our pitches. I'’s harder and harder to get coverage because the media landscape is shrinking which is why social media helps a lot to spread the word. I grew up in the 80's where I had a typewriter when I first started when I was 13 years old as a journalist and when Internet was just starting, so growing up with technology showed me how important it became for my field of work."
On her use of technology on a daily basis as a publicist, she said, "I'm on my smartphone 24/7 literally. They are a good thing but also an addiction, and our my best friend at the same time. I check my emails, social media often, and get notifications if anything pops up on my clients. I seriously don't know how we would survive in that industry without a smartphone and Starbucks, of course (this isn't technology, but mandatory)."
Delage concluded, "We are celebrating five years as a firm, which pretty exciting and the show that we are pitching to different network. It's been a really exciting year of so many 'best of' and I couldn't ask for a better way to enter 2018 in full force."
This year, Delage was honoured to be named a recipient of the "Top 40 Under 40" award in Canada. "I guess I've come a long way, but wherever my career takes me, I'll never be far from that little eight-year-old in Montreal with a passion to communicate with others," she concluded.
To learn more about Karine Delage and Karyzma Agency, check out her official website.
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