Nichols first started drumming at the young age of four, when he saw his dad playing drums with his uncle, while doing karaoke.
He noted that he joined the band, Brand of Julez, back in 2014. “There was a ton of practices that year before we finally did shows,” he admitted.
Each day, he is motivated by his will to better himself, in an effort to be the beset he can be, no matter what it is. “I want to live life to the fullest,” he said.
On his plans for the future with the band, he said, “My plans would be to go as far as possible, and be the best musician I can be and put on the best show possible! We all want to be the best. I just hope it continues to grow in that direction.”
Digital transformation of music
Regarding the digital transformation of the music industry, Nichols said, “Technology has definitely changed the way music is today in every aspect. I can say I don’t predict anyway it changes. Right now, I’m not even sure what direction it’s heading towards. I wish the 80’s way would come back though,” he said, nostalgically.
Nichols is an avid user of technology in his music. “I use technology to practice religiously. I use my laptop and some Spotify or YouTube and I hook it up to my loud but amazing PA system and I drum or guitar along to songs all day. As well as the cool bass pad I have on my drums. I just recently started getting more into the technology realm with buying some recording gear to start learning how to record a whole bands worth in my house, whether I want to write my own song, or if the band comes down we can mic everything and record from there,” he explained.
This past August, Brand of Julez opened for veteran rock star Bret Michaels of Poison at Mulcahy’s Pub and Concert Hall in Wantagh on Long Island. “Well, it was great,” he said. “The energy was amazing on stage as well as the audience, The venue was huge and had great sound, wide open, and it was sold out. Love nights like that. Bret Michaels was great. To open up for someone who was huge in one of my favorite eras is definitely surreal,” Nichols added.
For aspiring musicians and bands, Nichols’ advice is as follows: “I have to say passion goes along way. Practice, practice and practice, and don’t stay hidden in the shadows. People pay to see a show, give them a show and stand out. If not, people will stay home and catch it on YouTube and save money sadly.”
To learn more about Brand of Julez, check out their official Facebook page.
Read More: Digital Journal reviewed Brand of Julez’ “Monkey.”
