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article imageVirtual reality exhibit brings art to life Special

By Tim Sandle     Sep 26, 2018 in Entertainment
Bicester - The Tate Gallery has opened the Amedeo Modigliani virtual reality experience at a shopping center near Oxford, U.K. The exhibit takes center-stage in a pop-up shop, showcasing that entertainment applications of virtual reality are not only about gaming.
For the virtual reality experience, Tate Modern, London's most popular art gallery, has teamed up with HTC Vive to allow users to interact with the world of Modigliani. The exhibit allows visitors to engage with an integrated virtual reality experience.
A man experiencing the Modigliani VR: The Ochre Atelier at the Tate pop-up shop.
A man experiencing the Modigliani VR: The Ochre Atelier at the Tate pop-up shop.
The virtual reality experience is housed in a pop-up shop selling Tate related prints and merchandise, at the Bicester Shopping Village, in Oxfordshire, U.K. The exhibit and shop compliment the main Tate galleries in the U.K.: Tate Britain, Tate Modern, Tate Liverpool and Tate St Ives.
An image of inside the Tate pop-up shop  with a selection of art prints on display.
An image of inside the Tate pop-up shop, with a selection of art prints on display.
Unusual objects have been positioned to direct people towards the pop-up shop and virtual reality experience. Scattered around the shopping area are models of old-style telephone kiosks.
One of the many telephone kisoks designed by the Tate  to lead the way to the pop-up shop.
One of the many telephone kisoks designed by the Tate, to lead the way to the pop-up shop.
Inside each of the kiosks is an infinity light display, created from lasers and mirrors.
A close-up of the the laser and mirror display inside one of the Tate telephone boxes.
A close-up of the the laser and mirror display inside one of the Tate telephone boxes.
Within the pop-up shop, the virtual reality experience is housed in a virtual reality room, which is designed to resemble the artist's studio. The wearer can explore ever facet of the studio, examining then three-dimensional objects from different perspectives.
The art studio mock-up within which the virtual reality experience takes place.
The art studio mock-up within which the virtual reality experience takes place.
The virtual reality experience is called Modigliani VR: The Ochre Atelier. It was on show earlier this year in London.
While the use of the virtual reality is entertaining and the graphics are impressive, the application has an educational basis, seeking to vividly enhance the wearers understanding of one of the early twentieth century’s most important artists. Putting on the headset, the user hears and sees how the artist worked, such as his his materials and techniques; accounts from Modiligani’s friends; plus commentary from Tate experts.
Several wearers can put on headsets and partake in the experience. The headsets are provided by Vive. When wearing the headset it is best to remain seated, especially to begin with as the experience can be disorientating.
HTC Vive headset. Vive is powered by SteamVR  offering room-scale experiences enabled by 360° motio...
HTC Vive headset. Vive is powered by SteamVR, offering room-scale experiences enabled by 360° motion tracking and the chaperone guidance system.
On donning the headset the wearer is immediate transformed into an immersive recreation of early twentieth century Paris, both visually and aurally. To achieve this, the Tate curators worked with the animation studio Preloaded. For the core animation, the developers used Modigliani's actual studio space as a template making use of over 60 objects, artworks and materials.
File photo: A person wearing a Vive VR headset.
File photo: A person wearing a Vive VR headset.
To develop the sounds and images, Tate historians drew upon archival material and new research to bring Paris, in the historical context to life, and to showcase Amedeo Modigliani's experiences in 1906. During this time, Modigliani would have been part of a community of artist that included Pablo Picasso, Constantin Brâncuși and Jean Cocteau.
Amedeo Clemente Modigliani was an Italian Jewish painter and sculptor, best known for his distinctive portraits and nudes in a modern style characterized by elongation of faces, necks, and figures. As with many artists, Modigliani became more widely appreciated after his death.
Graphical image of Paris in 1906  the gateway into which the virtual reality experience leads.
Graphical image of Paris in 1906, the gateway into which the virtual reality experience leads.
The wearer of each virtual reality headset also experiences a dazzling range of Modigliani's iconic portraits, nudes and sculptures.
The pop-up shop also includes other innovative digital technology, such as audio-visual boards and video streaming:
A series of display screens at the Tate pop-up shop  showing images and videos linked to the modern ...
A series of display screens at the Tate pop-up shop, showing images and videos linked to the modern art world.
Plus the ability to peruse prints from the Tate's vast catalog and to have selected prints, with the option to have them framed, delivered to any address worldwide.
Digital print service at the Tate shop. Guests can choose from Tate’s collections of masterpieces ...
Digital print service at the Tate shop. Guests can choose from Tate’s collections of masterpieces throughout the ages in any size and printed on paper or canvas, framed and delivered to their homes.
The pop-up shop, and the The Ochre Atelier virtual reality experience, runs from September 2018 to January 2019.
A man examines some of the books and interactive content on display at the Tate pop-up shop.
A man examines some of the books and interactive content on display at the Tate pop-up shop.
More about Modigliani, Studio, Art, Virtual reality, Tate
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