The company posted to their website to say that they have officially closed down all The Limited stores nationwide, but this wasn’t goodbye. The Limited said they are still available online and they are just a click away, 24 hours per day.
All the Limited Too's are closing. This is a tough moment for velvet overalls and a floral top wearing, JTT loving, 12 year old Me. RIP. UPJTq7QDtq
— mamrie hart (@mametown) January 8, 2017
Just saw “the limited” stores are closing! Damn! Now where do I go. That’s where I get all my petites and sleeveless ribbed sweaters!
— Larry The Cable Guy (@GitRDoneLarry) January 8, 2017
Following the announcement, The Limited held a sale, offering everything half-off on products on their website.
Twenty years ago, The Limited operated over 700 stores across the United States. The brand acquired various retailers, including Victoria’s Secret, Henri Bendel, Bath & Body Works and Lane Bryant. In the 90s, The Limited created the children’s brand spin-off, Limited Too.
However, in the mid-2000’s, The Limited ran into difficult times. In 2007, Sun Capital, a private firm, took over the company’s management. Sun Capital spun the company’s flagship brand off from the other L Brand labels and eventually Limited Too was acquired by Tween Brands.
A spokesperson for The Limited said that the closure of the stores cost about 4,000 jobs. The jobs included both seasonal and temporary work.
Last month, The Limited started to run sales of up to 80 percent off of merchandise, but the condition was no returns would be accepted. Corporate employees in New Albany, Ohio, were also notified that they would see face layoffs.
