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article imageStarbucks gives us 13 reasons to celebrate the holiday season

By Karen Graham     Nov 13, 2016 in Business
Starbucks learned their lesson last year - don't fix something if it's not broken. Instead of the plain red holiday cup they tried to foist on the public last year, we are being treated to 13 different designs on the iconic red cups this year.
And not only are the holiday cups back, but they seem to be redder than ever. And while there are 12 days of Christmas, the coffee chain has gone one better, creating 13-holiday cups, each with a special design remembering the season.
A few days ago, Starbucks debuted 10 of the hot coffee vessels, each one featuring unique designs from customers around the world. There are holiday lights, Santas flying through the sky with reindeer, snowflakes, candy canes, ornaments and other iconic symbols of the holiday, reports the New York Daily News.
Many Starbucks customers weren t fans of 2015 s subtle red ombre cup design. (Courtesy Starbucks)
Many Starbucks customers weren't fans of 2015's subtle red ombre cup design. (Courtesy Starbucks)
Starbucks
Last year, Digital Journal reported that Starbucks chose their holiday season cup to embrace the simplicity of the season. But the cup's minimalist design was questioned by a lot of customers because snowflakes or other simple holiday designs were missing. On their website, though, Starbucks said, "It was designed to give people a piece of calm.”
The one good thing to come out of the social media backlash over the plain cups last year was that Starbucks had an epitome. Many baristas noticed that customers were marking their cups with holiday designs of their own, and this was enough to get the ball rolling.
One of 2016 s new red cups titled  Loved and Joy  designed by a customer in Toronto  Canada.
One of 2016's new red cups titled "Loved and Joy" designed by a customer in Toronto, Canada.
Starbucks
Last December, Starbucks asked people to post their designs on Instagram. Over 1,200 ideas came in from customers who made it clear on social media they really cared very deeply about the iconic holiday cups. It took several months to whittle down the entries, but finally, 13 designs were chosen, with 11 of them to be released in the U.S.
All the red cups with white designs are for hot drinks, and there is also a clear cup for iced drinks with a wreath wrapped around the mermaid logo. Fox News says the company declined to say if the customers who created the chosen designs were compensated. Hopefully, they will get free Starbucks coffee drinks, anyway.
More about Starbucks, holiday cups, 2015 cups, seasonal designs, customer designs
 
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