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article imageSocial media influence not helping small business in America

By Larry Seely     Jun 28, 2014 in Business
Social media has effected the way small business goes about attracting new customers and keeping in touch with regulars, but according to reports, it might all be for nothing and could actually hurt the bottom dollar over a period of time.
Gallup has reported that their latest findings have suggested that only 5 percent of Americans are swayed to make purchases through social media. This report is a strong indication that past marketing campaigns have become useless and for those spending thousands of dollars for followers, it could break the bank.
Many business owners now spend countless hours trying to promote and advertise their company, but this new poll could make owners think twice about how and where to use their marketing money.
Over $5 billion was spent last year on social media marketing, but the AP has also reported that nearly half of U.S. small businesses don't have a web site, a trend that is getting larger over the last five years.
While social media is ever-changing, it clearly doesn't have the effect it had in 2010, but for those looking to stay in the public eye, the choices are countless and despite a decline in overall perception, it's hard to imagine social media marketing going away anytime soon.
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