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article imageSmall Business Marketing: How to get the most from a small budget

By Larry Seely     Mar 25, 2015 in Business
Small business owners already have plenty to worry about in today's economy and spending hard-earned dollars on marketing is difficult, but with the right strategies, finding new customers doesn't have to be expensive.
Social media has changed the landscape of business in recent years. Not only for owners, but also the way customers shop for merchandise or services. Using the right tools and committing to customer service using these sites can increase your audience.
Everyone knows of Facebook, but its not necessarily the best platform for networking. Reddit is quick, easy, and best of all free and can help any business owner looking to make more money. Creating quality content is a must, but with several categories to submit too, finding the right niche of customers is just a few key strokes away.
Another great option is creating a tip column on your website. Something easy to understand, but is helpful, insightful, and has the ability to bring consumers back to your site is a great tool. Writing quality content can seem daunting, but with a little practice and some solid research, this tip can't be underestimated.
Paid ads are another great source and something that doesn't need to be expensive. Several new online advertisers are available, including Paid Discovery and with options much cheaper than Google, they could have a plan to add dollars to your bottom line.
A terrific promotional tool available on the larger search engines is directories. Much like the telephone books of the past, these are designed to help consumers find what they need. While Yahoo charges a small monthly fee for this service, its a great opportunity for small business owners to get their brand out to the public.
The best thing about these tips, if they don't work, try something else. Marketing and promoting isn't an exact science, but with a little time and effort, finding what works best for your business could make the difference between failure and success.
More about Small business marketing, social media marketing, marketing tips, marketing tactics
 
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