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article imageGoCoop, online store for Indian handicrafts signs MoU with govt.

By Sravanth Verma     Mar 8, 2015 in Business
Bangalore - GoCoop, an online platform for handicrafts, has entered into a Memorandum of Understanding (MoU) with the Indian government to support local craftsmen of particular tribes and regions. includes a directory service, a trade inquiry listing, and e-commerce services with branded e-stores as well as a generic marketplace. The portal allows the customer to browse to handmade textiles from four states in India, namely Karnataka, Andhra Pradesh, Telangana and Odisha.
With the latest MoU being signed with National Scheduled Castes Finance & Development Corporation (NSFDC), NBCFDC, NSKFDC under Ministry of Social Justice Empowerment, Government of India, GoCoop will now move into six other states, and will also look to expand its customer base into the Asia-Pacific region with its large Indian diaspora. Their customer base currently includes UK, United States, Canada, Australia, Europe and Singapore, besides India.
Siva Devireddy, the founder and MD of said, “We are aiming to be the Amazon or Flipkart for handloom and handicrafts.” GoCoop, established in 2012 to create an online marketplace for handwoven and handcrafted products, has nearly doubled its sales every quarter, and stands at around a quarter million page views a month right now.
"There is a large need for marketing intervention for rural producers," said Devireddy. "An individual weaver in India cannot sustain." GoCoop aims to reach out to 100 clusters over the next three years, eventually supporting 1 million artisans on the platform.
The Indian handloom market, estimated at Rs 24,000 crore (4 billion USD), is sustained by around 600,000 weaver cooperatives. "India has wonderful treasures that goes hundreds of years back, but artisans do not receive their true value, which makes them economically vulnerable," said Nagaraja Prakasam, an investor in GoCoop. "GoCoop is addressing this issue by making their products available online, reducing the producer-consumer gap."
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