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article imageScribbleLive Chat: Marketing to men in a digital age

By David Silverberg     Jun 10, 2014 in Business
In this live chat that ended Tuesday, marketing experts explained what it takes to get men to engage with content in connected world. Hear insight from executives at Playboy and Mandatory.com.
In this online chat, viewers learned how content creators and publishers can better engage with male audiences online. What content works best? How does social play a role? How can advertisers talk to men authentically?
The chat began at 1 p.m. ET Tuesday, and featured these experts: Cory Jones, Senior Vice President, Digital Content for Playboy; and Paul Ulane, Lead Editor for Mandatory.com.
You can now view the chat and relive the action:
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