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article imageHuge growth expected in global digital signage market by 2020

By David Goehst     Aug 27, 2015 in Business
According to Hexa Research, the overall market development speed, infrastructural growth, and decrease of price display panels will completely reface the global digital signage market as we know it.
The old adage a picture is worth a thousand word will certainly elevate the future of digital wayfinding, according to recent studies underscored by Hexa Research. With 'grass roots' methods like billboards and newspapers taking the digital route to achieve monetary success and customer reach, it only makes sense that digital signage across the globe will multiply when the next decade comes around.
Some of the bigger names making splashes in the outdoor signage industry include Intel Corp, which developed and implements open pluggable specs (OPS) which help streamline the production and design of digital signage devices. Nippon Telegraph and Telephone in Japan created digital signs that have the ability to set off aromas, and Four Winds Interactive has built an entire corporation around special digital signage software. Because numerous hardware and software components go into a fully functioning outdoor digital display sign, it's common for several major manufacturers to put components they make into one manufacturer's finished product.
Many more corporations are following suit in the chase for tomorrow's digital signage. Computer developers and chip manufacturers like NEC Display Solutions Ltd, Cisco System Inc, Panasonic Corporation, Microsoft Corporation, Winmate Communication Inc, Scala Inc, vIntel Corporation, Polk Audio, ADFLOW Networks, Omnivex Corporation, LG Electronics and even BrightSign LLC have implemented some feature into digital outdoor billboards or have design teams looking for ways to monetize the growing outdoor sign market.
By 2020, the infrastructural and market development, coupled with an increase in (DOOH) digital-out-of home applications, will drive the demand for loftier signs northward, (OLED) Organic LED base displays normally implemented in small or medium screen technologies like cell phones or mobile tablets and others will push market developments along much quicker. The entire future of digital signs, however, hinges on the awareness that the major players choose invest in.
Marketwire (via COMTEX) first reported the findings by Hexa Research.
More about digital signage, outdoor signs, Hexa Research, Nec, 2020