The chat (below) will cover all aspects of branded newsrooms, from what it takes to succeed and set yourself apart, who’s excelling in the field, and why branded newsrooms matter. The chat will feature Hogg, co-founder of /newsrooms a division of Digital Journal founded in late 2012.
/newsrooms is dedicated to providing continuous content marketing and social media coverage for brands. The company was recently profiled in Canada’s Marketing Magazine.
Hogg will be joined by other experts in the space, including:
-Justin Pearce, head of marketing for Bite Global, a journalist for 16 years before heading into the marketing world. He currently writes a column for marketing magazine The Drum
-Steve Smith, partner at the Starr Conspiracy, and an expert at human resources topics as well as thought leadership
-Jon Bernstein, author of a white paper on branded newsrooms. He is an award-winning journalist, editor and digital strategist.
-April Umminger, vice president-director of Chicago newsroom, media services at Edelman Digital. Umminger spent 14 years a journalist for the Washington Post and USA Today before landing work with the Edison Electric Institute as manager of media relations and strategic communication.
Participate in the chat below on Tuesday, April 8 at 11 a.m. ET, and input your email in the field below to be reminded about the discussion:
