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Cadillac will be GM’s lead EV in challenge to Tesla

As part of its investor update on Friday, sources say GM will announce that a Cadillac will be the first vehicle based on its forthcoming “BEV3” platform, according to two sources briefed on the matter, reports Reuters.

The “BEV3” platform is the basis for the vehicle’s underpinnings, including the battery system as well as other mechanical and structural parts. GM is not expected to disclose any other details, such as when or where the Cadillac EV will be built, or if it will be a crossover or sedan.

The move to Cadillac as a lead electric vehicle is in keeping with GM’s restructuring efforts announced in November. At that time, the automaker announced it was doubling its resources for electric and autonomous vehicle programs over the next two years, reports CNBC.

General Motors has in the past, focused on mass marketing its electric vehicles under the Chevrolet brand, including the plug-in Chevrolet Volt and battery electric Bolt. As GM turned to EVs, they also announced in November they were discontinuing production of the plug-in Volt, as well as the plug-in Cadillac CT6.

Johan de Nysschen, who was then Cadillac’s president, told Reuters at the Detroit auto show in January 2018 the luxury brand will play a “central role” in GM’s electrification strategy, including China. He also added that Cadillac would be “at the forefront” of the rollout of EVs in the United States and China.

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We are deeply saddened to announce the passing of our dear friend Karen Graham, who served as Editor-at-Large at Digital Journal. She was 78 years old. Karen's view of what is happening in our world was colored by her love of history and how the past influences events taking place today. Her belief in humankind's part in the care of the planet and our environment has led her to focus on the need for action in dealing with climate change. It was said by Geoffrey C. Ward, "Journalism is merely history's first draft." Everyone who writes about what is happening today is indeed, writing a small part of our history.

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