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article imageWhen less is more — Mini-Oreos and small-town America

By Martin Laine     Aug 13, 2014 in Business
Hart’s Location, NH, population 41, famous for being the first to announce its election results, will soon be part of a cookie promotion campaign. The Nabisco company plans to send each resident a parcel of its new line of mini-Oreos.
They will be doing the same for the smallest town in each of the 50 states.
“At OREO, we truly believe that it’s the little things that make life special, from little gestures to little places,” said Janda Lukin, Senior Director at Lukin, in an article on The Daily Meal website.
In Massachusetts, the residents of the Berkshire town of New Ashford, population 247, will be the recipients of the treats.
According to an article in the Berkshire Eagle, each packet will contain a note describing something that makes that particular town unique.
“As many of these towns are often overlooked, most people probably don’t know about the little things that make them unique,” reads the promotion.
For New Ashford, that was the morning of Nov. 2, 1920, when Phoebe Jordan came down from her farm on Brodie Mountain, walked into the Town Hall and cast her vote for president, making her the first woman to vote in a national election after passage of the 19th Amendment. The same wooden ballot box is still in use.
Love Valley, North Carolina, population 91, will also be part of the promotion. A relative newcomer to the list of cities and town, Love Valley was founded in 1954 as a re-creation of a wild west town. Transportation is strictly horseback, cars are banned.
Also as part of the promotion, there is a Dodge Caravan filled with mini-Oreos parked at the company headquarters in East Hanover, NJ., according to ABC news. The first person to correctly guess the number of cookies in the van, gets to keep it along with a year’s supply of the cookies.
And finally, until August 22, it’s possible to send a free packet of mini-Oreos to a friend along with a personalized message by signing on at the website.
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