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article imageWhat you need to know about the reselling-marketplace Orchard Special

By Walter McDaniel     Jun 13, 2014 in Business
Toronto - We recently caught up with the Co-founder of smartphone app Orchard. Bruno Wong said his company "hosts an entire ecosystem of used devices" and brokers deals for smartphone users who want to sell old devices.
Orchard, based in Toronto, Canada, first came from an idea to give consumers all over the industry phones in "perfect working condition" as Wong said. To that end they set about creating a team along with a sales network to keep the products moving from sellers to buyers.
Say you had a phone you wanted to sell. You would download the Orchard app and it would analyze the phone with its internal processing system, and then list your phone on a marketplace dashboard. Interested buyers can view a list of phones, knowing the info is accurate because Orchard's technology pulls in your phone's specs.
Refurbishing was a natural way to go for the company. They didn't need to have perfect phones when they could repair them to perfection. "The goal is giving a second chance to these phones that would otherwise be gathering dust or sitting in a scrap pile somewhere," said Wong. The staff run through quality checks that cover every possible defect of a used phone.
At base Orchard is about giving customers a fair price when buying or selling iPhone products. They set up transactions and refurbish used items to top quality.
So how does this "fair price" work? "We don't inflate the price at all for the phones we sell on our site. Where the profit comes in is on the phones that we sell on behalf of our users." They make around 15-35% more by brokering the deal. The cost is due to the fact that when you work with them you get access to their massive online sales network. This network had a strong chance of selling your phone since it's listed across sites such as Craigslist and Kijiji as well as many more.
Wong also talked a bit about the "Orchard App" itself. They have what they call a "Concierge" system that lets you get a pre-addressed box from them. You mail it to them and they take care of all the marketing after that. Note that this service is only available in Canada right now but they have plans to expand. This service can be used from wherever you like so that you can sell while relaxing at home. If you are interested in selling your old phone you can find out more about the process here.
The "Orchard App" also comes with a variety of advanced features that you can use anywhere in North America. You can use it to automatically test every function of your device in a few moments. Everything from the GPS to the Bluetooth can be tested in short order. The meta data can be extracted all the way down to the carrier and color. Blacklist checks are performed to make sure the device is not stolen. All of these tests are done quickly and easily in your home. Each one allows the "Orchard App" to give you an accurate price for your phone.
We also had a brief rundown of the general team. They have a small staff with a core of Co-founders Bruno Wong, Alex Sebastian and Hamza Javed. Their organization also includes Community Manager Bianca Torchia and Intern Carl Zhou. The group is also joined by iOS Developer Shayan Ali, and the team is is rounded out by a few contractors and developers.
So where is the Orchard team going in the future? They plan to become "the go-to solution for anyone looking to buy and sell a used mobile device." The next step is to move into the United States which could prove to be quite a large undertaking.
The company has been expanding profits by around 75% from month to month and the previous month saw a rise to 13,000 visitors. Canadians from all over the country are interested in their services, Wong said.
More about Smartphone, Orchard, bruno wong, reselling, Craigslist
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