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article imageOp-Ed: Modern characteristics of successful business women

By Katherine Ogilvie     Jul 28, 2014 in Business
Which traits do the most powerful and successful women in business share? It can safely be said that the women who own these characteristics are more than just the average business women in more ways than one. But what makes them tick?
Embracing Opportunities
A common attribute which is undeniably present in all above-average business women is their thirst for life and the opportunities life throws at them. You won’t find a successful business type who spends any chunk of their life lazing about. These ladies take Carpe Diem to a new found extreme and subsequently prosper as a result. Productivity is always key and the likes of Indra Nooyi, Maria das Gracas and Arianna Huffington are proof of that. They never stop at one or two projects but constantly juggle numerous ventures and endeavours simultaneously. Not only in order to get their name out there but in rightful attempt to gain respect in more than one business sphere. They write books, they make lengthy motivational speeches at functions, they sit on various committee boards, and in Huffington’s case they even suddenly appear on an episode of How I Met Your Mother.
Being A Community Leader
The capacity to flourish beyond the walls of an office is an attribute most business leaders uphold proudly. And it all has to begin somewhere. Thriving in your own local community is the first step to conquering the wider world. There is no habitable place on earth where more can’t be done to help improve the quality of life, which is why for hundreds of years business has been so integral to community welfare. Naomi Tarry, business owner of Best Escapes, who specialise in letting Norfolk cottages, is a well-known figure amongst her community. She is so well-loved and respected in her area because her business boosts the local tourism industry significantly every year. More importantly, Tarry’s sister company buys up decrepit cottages and buildings in Suffolk, renovating them into stunning properties for rental which help transform the villages and towns in which they are situated. “I don’t think we realised at the beginning the kind of difference we could have on the community, but now it’s one of the most important things we take into account,” said Tarry.
Fearlessness
What all strong female business women have done is abolish any fears and insecurities which may have arose as a result of gender stereotypes in the work place. They act upon their ambition, hopes, and dreams to accomplish their goals to their hearts content. Self-belief is key. As human rights activist and international business woman Anita Roddick says: “To succeed you have to believe in something with such a passion that it becomes a reality.” Strong business women worldwide have demonstrated this, Marjorie Scardino, Karren Brady, and Safra Catz to name a few. Karren Brady, one of the UK’s most high profile business women famously resumed answering emails 24 hours after emergency brain surgery. Her spin on things was that surgery can also be treated “like a business problem.”
Inspiring The Next Generation
Making a profound statement has a much louder echo in a 21st-century society. In a world of popular blogs, viral videos and bestselling books, ideas and moments can be immortalised with just a click of a button. With all this content constantly being created and shared, the pressure is on to impress. The women who tick those boxes to inspire the hundreds or thousands, or millions for that matter are the ones who exceed the ‘average’ quota, and the ones who shall be remembered for years to come. These are the women who have overcome an obstacle and never looked back to let it hinder them. Mary Kay Ash for example continued to build her business Mary Kay Cosmetics despite grieving the loss of her husband. Leading women like Sheryl Sandberg have taken that leap to be a household name, and not just a respected name in business spheres but all across the board. Her book, Lean In sparked an incredible debate about women in the workplace, as well as claiming the top spot on Amazon’s best seller’s list in its first week of release.
Philanthropy
Caring about the greater good is something every inspiring personality has to at least dabble in to gain valuable recognition. The difference with these women is they do a lot more than just "dabble." They invest a considerable amount of time to influence the masses and make a change in some way or another. Case and point: not only is Susan Wojcicki the CEO of YouTube, but she also casually donates weighty sums of money to worthy causes. In 2012, she donated a mere 223 million dollars to charity through her own project, the Brin Wojcicki Foundation, which tackles a range of causes internationally. These women are not just about the money though. "Doing good" extends to really caring. Sandberg herself founded a non-profit organization, inspired by her novel, which shares the same name, Lean In. The organisation is aimed at producing a global community that inspires women to continue to be active and ambitious in their careers even as they start families.
Innovative Approach to Business
"Breaking the Mold" is essential. Having reached 2014, there are countless businesses we could quickly dub as "a-been-there-done-that" attempt. Accomplishing something in a distinctive way can be ground breaking and is always going to gain acknowledgment. The Veuve Clicquot Business Woman Award accolades such achievements. It is regarded as the "Oscar" for female entrepreneurs. It is awarded in 27 countries and recognises courage, determination and an enterprising spirit in business. It aims to honour Madame Clicquot, the first woman to lead a company of men in the 19th century.
A strong and innovative approach to business can go a long way.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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