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Op-Ed: How blogging can help your business

By Elizabeth Brown     Feb 25, 2016 in Business
Mobile, social media, and convoluted jargon have made digital content and brand communications into a more complex world.
Modern marketers must adapt their message to new (and smaller) screen devices, and must take into consideration the shortening attention spans of their audience, among others. But today's content creators must adhere to a timeless approach that encourages a demanding audience to engage with your content: Simple, poignant, and passionate content can still carry the day, and win the hearts and minds of your potential customers.
The convoluted jargon of the content industrial complex shouldn't get in the way of your ability to convey a simple and useful message. And that message can be delivered through a straightforward, no-nonsense business blog. Studies show that B2B marketers who use blogs receive 67 percent more leads than those that do not. And on average, blogging brings in 53 percent more traffic to your site.
Here are a few ways that blogging can help your business:
1. Blogging gives you — the expert in your field — an ability to share useful information to your prospects and customers. The ability to publish practical tips and insights is one of the main reasons why blogging drives more traffic to a website. According to blog advice site, you should know why you want to start a blog and then decide what your blog will focus on. With an impatient audience, it's good to hone in on beneficial information.
2. An effective blog helps you engage your prospects and customers. Engagement helps to drive customer interest, social shares, and word-of-mouth marketing. You can embed surveys, quizzes, and questionnaires into your blog, which lets your audience tell you exactly what they want. If you're in business, isn't this feedback loop a critical component of understanding your target market?
3. You should blog daily, and that consistency will make your site more authoritative. When you're seen as an established and credible business, you can attract more sales from larger customers. Your blog's content can have a big long-term impact on your business. Strive to answer the questions that your customers are asking about your industry.
4. Finally, a great blog builds your brand and attracts the attention of search engines. That brand awareness keeps your business fresh in the minds of your customers. Your engagement with your audience lets you understand their common concerns. Such feedback will let you potentially address such concerns in your product and service offerings.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of
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