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article imageNew drive-thru coffee roaster is in town, Sonoma meets Dutch Bros Special

By Jonathan Farrell     May 19, 2014 in Business
Sonoma - It was a festive, carnival-like atmosphere as Dutch Brothers Coffee moved into 711 Broadway and had its official Opening Day on May 16. Staff started serving free coffee to all at 4 AM and would continue till 10 PM.
Franchise manager Joseph Shoemaker and his father Bill (who was there helping out and showing some moral support), was pleased with the turn out of hundreds of people.
Joe and wife Mackenzie Shoemaker along with the franchise owner Robert Fulton spent more than eight weeks preparing the space to carry the regional franchise brand of Dutch Brothers.
Founded in Grants Pass Oregon in the early 1990 s  Dutch Brothers is making a name for itself as an ...
Founded in Grants Pass Oregon in the early 1990's, Dutch Brothers is making a name for itself as an outstanding "drive through" coffee franchise establishment in the Pacific Northwest. On May 16, the Sonoma location of Dutch Brothers open with free coffee for all, all day long from 4 AM to 10: PM.
Joe explained that the competition from Peet's just up the street does not bother him. "I believe in the quality of the Dutch Brother's product. The coffee beans that make our coffee are roasted with precision and care."
Franchise owner Joseph Shoemaker and his dad Billy who was present to show morale support  take a mo...
Franchise owner Joseph Shoemaker and his dad Billy who was present to show morale support, take a moment to chat with the press (this reporter) on opening day of the new Sonoma location of Dutch Brothers Coffee.
"We take three different types of coffee beans, roast each type of bean separately, then we blend the beans." "That way, said Joe the integrity of the flavor remains. Whereas other franchises take the various coffee beans for their blends and roast them all together." Also he noted that "all of our flavors and milk and cream are made especially for Dutch Brothers."
Roileen Miller of Miller's Driving School of Cotati was pleased to hear that. "I like Dutch Brother's Coffee more so than the other well-known coffee franchises. There is a Dutch Brothers in Santa Rosa," she said.
Having started from humble beginnings, as a single espresso pushcart in the small town of Grants Pass, Oregon, "the company now has over 200 locations in Oregon, California, Washington, Idaho, Nevada, Colorado and Arizona," said Jennifer Wheatley, public relations specialist for Dutch Brothers. Established in 1992 by dairy farmer brothers Dane and Travis Boersma, Dutch Bros. Coffee is the country’s largest privately held, drive-thru coffee company. Every cup of Dutch Brothers coffee is handcrafted, roasted by hand in the Pacific Northwest, and then also blended by hand. And, then the coffee is ground and pulled by hand, ristretto-style.
Franchises are locally owned and operated, so owners have a personal investment in the communities they serve and contribute to various local causes and organizations. That was something that appealed to Shoemaker, who like his dad is accustomed to owning his own business. When the franchise owner Fulton approached him with the opportunity he agreed. Of course, such an opportunity is even more compelling when it is from family. "Robert Fulton, the franchisee is my dad, explained wife Mackenzie. He currently has three Dutch Bros all in Northern California. This Sonoma location is his fourth," she said. Taking a moment to contact this reporter Fulton said, "I'm originally from the North Bay so its been nice to make a return and reconnect with lots of old friends." Fulton is very pleased with how everything has turned out. Both Mackenzie and Joe have been instrumental in setting up the business and now running it, he said. Dutch Bros. Coffee is an amazing Company which we are all proud to be associated with," added Fulton.
Shoemaker agreed as he his family are honored being part of a business that stays in tune with the community. That was something important to Shoemaker. "We live here in Sonoma, he said and I think it is wonderful that Dutch Brothers makes a point of giving back to the communities they are in."
Wheatley pointed out that, "Dutch Bros. Coffee has always focused more on people than the bottom line, she said; with a desire to transform lives rather than conduct transactions." "In 2011, the company donated more than $1 million to nonprofit organizations, including local food banks, the Muscular Dystrophy Association, American Cancer Society and Boys & Girls Clubs of America." In fact, the very next day after giving away free coffee on opening day that Friday, the Shoemakers donated sales to the local Boys & Girls Clubs of America. "Joey and I are pleased to live here in Sonoma and to be managing this location. We are very excited to be here and be a part of the
community," Mackenzie said. Even with Cafe Scooteria, also a drive thru coffee spot only a few blocks away on West Napa Street, "I think Sonoma is big enough to have two 'drive thru' coffee spots," said Shoemaker.
Joseph Shoemaker and his wife Mackenzie are the owners of the Sonoma location at 711 Broadway. It re...
Joseph Shoemaker and his wife Mackenzie are the owners of the Sonoma location at 711 Broadway. It replaces a similar coffee venue that was there previously. Yet, Shoemaker said customers can expect high quality and exceptionally roasted coffee made fresh each day.
"Besides, he noted, before we moved in this spot on Broadway, this was also a drive thru coffee cafe. "So, it's not like we are making any major waves or changes. Only, serving up some really good coffee" he said.
Dutch Bros. Coffee serves specialty coffee drinks, smoothies, freezes, teas and its private-label Dutch Bros. Blue Rebel™ energy drink that customers can infuse with their favorite flavors. For more information about Dutch Brothers visit the web site. And, check them out on Facebook.
More about Sonoma, Dutch Brothers, Coffee, Drive thru, California
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