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article imageNetJets' Didactic 3 Pronged Demonstration

By Bill K. Anderson     Sep 23, 2014 in Business
Contractual negotiations have deadlocked the system of "shared aircraft pilots" with the fractional aircraft provider for more than a year now.
"It's all about greed," Captain Colely George, vice president of industry affairs at NetJets Association of Shared Aircraft Pilots (NJASAP). He was fingering through recent earnings by NetJets' latest earning statements. The numbers being showed by the reports have been above average, sure, but it's also having a reverse. The aircraft provider wants NetJets' employees to give concessions on a contract, despite the great earnings.
Initially, NetJets Business Aviation Limited will provide management services to its chartered aircraft fleet - including maintenance, crew, catering and storage - under the brand Executive Jet Management China, who will share the brand heritage "Executive Jet. "In the future, the company plans to expand its offering in the management of private aircraft. Executive Jet Management (EJM) is a registered NetJets operates in the United States and the European Union. The entry of the company in the Chinese market further expands its global footprint.
"Our partnership NetJets China has worked closely with the Chinese authorities for its operating certificate since 2012 and we are very pleased that the Chinese government granted us this approval," said Jordan Hansell, President and Chief management of NetJets. "NetJets Aviation Limited Business and Executive Jet Management services will help China to promote further growth model global company NetJets and meet a growing demand for private aviation services. Over time, customers in China can take advantage of services similar to those that NetJets provides worldwide, and enjoy the NetJets standards for safety and service. "
That aside, there is business with the company’s flight attendants union that has gone on considerably longer; 4 years. To draw reasoning from the last few years, it is beneficial to look at some of what has taken place in the previous years. In 2012, Netjets had a joint venture and became NetJets business Aviation Limited in partnership with Hony Jinsi Investment Management Ltd. They then produced a card that would allow the Chinese access to NetJets flights in the U.S. This was in attempts to branch out, as they already have ties to the European Union. In November, they announced the creation of their headquarters in Zhuhai, on the Southern coast of Guangdong province in China.
If 2012 was a year for special expansion, then 2013 would be a year for recognition. On April 7th, CEO and President Jordan Hansell gave a speech at the Boao Forum for Asia. Being that they are a leading non-governmental organization as well as non-profit focused on the main issues affecting Asia in the world, this was Hansell’s chance to aid in this initiative. Just over a week later, NetJets launched a marketing program to the conference and exhibition ABACE, Asian Business Aviation Conference Exhibition.
One year later, Business NetJets Aviation Limited announced the appointment of certain key personnel at the conference and exhibition 2014 ABACE. The announcement also aimed to show the progress and development of partnerships with suppliers in making available two planes in China while preparing the launch of the company. Clearly this was in a gearing attempt towards avoiding further discrepancies with the progress halting negotiations.
June 9, 2014: Business NetJets Aviation Limited confirms that it has received its operating license from the General Administration of Civil Aviation of China, an important step in obtaining its operating certificate, and today, September 23, NetJets announces that it has received its operating certificate and begin operations in China immediately.
"Today, NetJets Business Aviation Limited has set up his top aides, has established internal structures and processes to ensure flight safety, and formed relationships with key suppliers," said Eric Wong, Vice President of NetJets China. "In addition, an aircraft registered in the United States, a Bombardier Global 5000, is managed by NetJets China (Hong Kong) Limited, a sister company of NetJets Business Aviation Limited. "
Speaking with past customers over the past years and finding great interest in the services they had planned to offer, Hansell believes that they are going to launch with a correct business model in China with Netjets partners, as well as being in a good position to develop partnerships as the market continues to grow.
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