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article imageMassive sponsors demand World Cup corruption investigation

By Kev Hedges     Jun 9, 2014 in Business
Football's world governing body Fifa is feeling the heat of its decision to award the 2022 World Cup to Qatar. Claims of corruption during the bidding process has got sponsors deeply concerned.
Hyundai, Adidas, Sony, Coca-Cola and Visa have all expressed extreme misgivings over the allegations which saw the United States, South Korea, Japan and Australia all pipped to the post by the one country nobody expected to even have a prayer - Qatar.
The only sponsor to have kept a deafening silence on the concerns so far is Emirates. The report on the allegations of corruption from Fifa's ethics committee is due out sometime in mid-July and Fifa president Sepp Blatter has urged sponsors that it will need more time if it is to investigate the allegations thoroughly.
Vice president Jim Boyce has already backed another vote of the venue for the 2022 World Cup, if allegations of corruption are confirmed. It is claimed that Qatar's former Fifa vice-president, Mohamed bin Hammam, paid more than $5m to soccer bigwigs around the world to help win support for Qatar in the run-up to the World Cup vote, which took place in December 2010.
Visa and Adidas, Fifa's most loyal serving sponsor, have joined Sony in demanding that claims of bribery be taken more seriously.
More about World Cup 2014, qatar 2022, corruption qatar, world cup sponsors, adidas sponsorship
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