Amazon has declared July 15th “Prime Day.” You could consider it an attempt to create the summer version of “Black Friday” or “Cyber Monday.” But many have taken to the web making light the so-called sale citing it as one big “garage sale” and asking is Amazon “making us go crazy over crap they want to get rid of: manuscript sealing wax, elastic cording, vitamins.”
So just how successful has Amazon Prime Day really been?
The jury is still out on how successful this will be for Amazon’s bottom line. Many are speculating Amazon’s primary goal of this #PrimeDay wasn’t necessarily to increase revenue through product sales, but rather to increase their number of subscribing Prime members.
One thing is for sure though. Amazon’s Prime Day has been successful in getting other retailers to sweat this competition and release their own sales in order to keep up. “Other retailers also decided to get in on the game, with Walmart (WMT), Best Buy (BBY, and Target (TGT) also offering summer specials to compete with the Amazon holiday.”
Is Amazon likely to do this again?
Bad sales or not. Bad publicity or not. It is a good bet that this marketing campaign by Amazon has increased traffic, sales and Prime subscriptions. It is a safe bet that Amazon will learn from any potential mistakes, bolster better retailers and sales and try again next year.
