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article imageInterview with Martine Cotton Special

By Adrian Peel     Oct 8, 2014 in Business
The Australian music industry veteran has unveiled 'Music Industry Inside Out', an online database and professional development resource designed to help aspiring artists and young professionals get started in the business. She spoke to Digital Journal.
Twenty five years in music, working in a variety of different areas, from publicity and bookings to management and photography - not to mention an address book full of industry contacts - gave Martine Cotton the tools she needed to start work on Music Industry Inside Out earlier this year. Now, as of this week, her dream has finally become reality.
"It's a DIY music industry professional development community and an educational resource," explains Martine, shedding some light on her project, "and the idea is to create a community and massive knowledge base of contemporary music industry practice with tips and advice and pitfalls to avoid, so that young emerging artists and music industry workers have a better opportunity at creating a stable career."
Launched yesterday (October 7th), Music Industry Inside Out is there to help anyone interested in working in music, in whatever field, be it management, publicity, promotion or whatever, to cut to the chase and find out all they need to know at the click of a button.
"I got the idea in January," says Martine, revealing the origins of the new venture. "I was made redundant last year because of some funding cuts from the government to the organisation I was working for, which was QMusic, where I was the Program Manager.
"As part of my role, I would travel to regional Queensland with music industry mentors and meet up with emerging artists and emerging industry workers. We would train them by giving them advice and having workshops and different kinds of tutorial sessions.
"When the funding cuts came through and we had to disband the program, I was quite devastated at the thought of all the incredible talent that was falling through the cracks because they didn't have people to talk to, or access to the right resources.
"So in January I came up with this idea of creating this massive knowledge base that's really accessible, easy to access for people all over Australia, in regional and remote areas as well as in the cities, and really easy to use.
"I think a lot of the educational content that is available on the web is very long. There are sessions that go for an hour or more and I think people believe they just don't have the time or the patience to sit through a lot of those sessions.
"The way Music Industry Inside Out is structured is that each question is answered by one of the mentors, and then it's edited into its own little unit. So some of the answers are only a minute long, others go for up to 20 minutes... I've been working on this pretty much full time since April."
Impressively, Music Industry Inside Out, which will include more than 350 videos from 28 different music-savvy speakers, is the brainchild of Martine, and Martine alone. "I've made the website myself," she confirms. "I've learned how to edit videos and shoot videos. It's definitely all mine!"
As the benefits of the site are, at present, only open to people living and working in Australia, I brought the interview to a close by asking the dedicated professional whether there were plans afoot to expand to other countries.
"Definitely... I think New Zealand would be the next main territory that we'll work towards and then we'll develop through the Asian Pacific region and definitely move on to Europe and North America."
Music Industry Inside Out is now online.
Monthly membership starts from $25 per person. Yearly membership per person is $250.
The site can be viewed here.
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