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article imageOp-Ed: IKEA lawyers punish pro-IKEA blogger after 8 years of promotion

By Walter McDaniel     Jun 16, 2014 in Business
In business you want people doing additional, cool things with your products. It drives word of mouth. IKEA lawyers however do not want to risk their name being used to get this and shut down the "IKEAHackers" site.
IKEAHackers was quite popular in the blogging world. Maybe it was their informative articles. Maybe it was the fact that they didn't separate IKEA and Hackers when referring to their site so it was easy to remember. At any rate they had become extremely popular over the years. With this popularity came some unwanted attention from the company they wrote about.
The site collects some of the most interesting ideas for altering your IKEA furniture to fit into new areas or work with other pieces. The fact that the information was useful and for the most part free made it an instant sensation.
The first version was started in 2006 and had no problem with IKEA before now. Suddenly Site Owner "Jules Yap" (a pen name) was sent a cease and desist order. In it lawyers stated that her site was making unlawful use of their brand. She could only keep it if she made no money off of it.
Bloggers have taken a decidedly outraged tone on the event. It is clear that this sets a bad precedent for the industry. If a large company can step in just when someone is becoming successful then the same thing could happen to them down the road.
She eventually agreed to stop making money off of it and is deciding how to transition the site. Whether this one will be as successful only time can tell. 'Yap' simply did not have the money to fight such a huge case in court according to an Ars Technica report. The same could be said for many in the blogging world so this case will likely be discussed for months to come.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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