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article imageGovernment accuses Gerber of false advertisement in formula

By Owen Weldon     Nov 2, 2014 in Business
Gerber, the baby-food maker, is being accused by the Federal Trade Commission of falsely claiming that its formula can prevent or reduce allergies in kids.
According to NBC, the product in question is the "Good Start Gentle" formula.
The FTC filed a complaint on Thursday in federal court. The FTC alleges Gerber misled consumers by suggesting that its formula was the first to meet government approval for reducing the risk of allergies when it wasn't. The FTC wants the company to pull the claims from its labels and advertisements, and they want the possibility of asking the court to issue refunds left open. The refunds would be issued for packages sold since 2011.
Gerber advertised that the FDA approved of the health claims, even though the agency didn't, according to the FTC.
The FTC said the company did receive the FDA's permission to advertise that the formula may potentially reduce the risk for Atopic Dermatitis, which is a specific type of allergy, but it required Gerber to qualify the claim. The FTC says Gerber never did qualify the claim.
According to the NY Times, Gerber, which also does business as Nestlé Infant Nutrition, said that it thought it met all of the legal requirements to make the claims about its product.
Nestle said that it was disappointed that the FTC decided to file a lawsuit.
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