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article imageFacebook launches mobile advertising Network

By Nicole Weddington     May 6, 2014 in Internet
At its F8 developer conference, held April 30, Facebook launched its new mobile advertising network called Facebook Audience Network.
No stranger to forging new paths, Facebook may not be on the forefront of advertising technology, but it knows a good thing when it sees it. Mobile advertising is fast becoming the way to get brands before people, in a smart way.
Facebook’s new platform will allow advertisers to target users via the applications they use, based on information mined off Facebook. Information can come from posts, pics uploaded, Likes, Dislikes, and more.
The network has been under test since 2012 and will allow advertisers to take advantage of standard banner ads and custom units. Competitors to Audience Network include AdMob, InMobi, and Twitter, who acquired MoPub to provide its own advertising network feature.
Facebook has reaped huge success through mobile advertising, reporting approximately 1 million advertisers across its platform. App developers currently advertise app installations using Facebook’s signature mobile ad, accounting for about 59 percent of the company’s ad revenue.
According to Zuckerberg, Facebook is responsible for 1 billion app installations to date. He told developers, "I'm really excited about this Audience Network. This is really the first time that we're going to help you monetize in a serious way on mobile."
The newly announced mobile ad network is one of many new services set to enhance the overall Facebook experience for developers for advertisers. Another new feature set to hit the market soon is the ability to link apps together and increase connectivity while driving more data collection; all without forcing users to go over the mobile web.
Facebook Inc | FindTheBest
Another exciting feature is the ability to use Facebook Messenger to share items from third-party apps. The can then be used to show advertising animation videos that show how a business works
Most Facebook users are highly unaware of what they are signing up for when they begin to socialize and share over the social network that has spread globally, linking those who were lost to each other.
In reality, Facebook is providing the perfect marketplace from which to mine data for advertisers to cash in on.
Mobile advertising is the new frontier and Facebook has plans to ride this wave well.
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