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article imageCBS introduces 24-7 news platform

By Nate Smith     Nov 7, 2014 in Business
Television broadcast network CBS introduced Thursday its first efforts to compete with other full-time news channels with the launch of its own 24/7 news outlet.
CBSN news network is exclusively online, and includes full, anchored coverage each business day between 9 a.m. and midnight, eastern time.
The online network will include original reporting exclusive to the digital platform, as well as supplemental programming from CBS Sports Network and national CBS news.
"At launch, the network is available 24/7 and makes all of the resources of CBS News available directly on digital platforms with live, anchored coverage 15 hours each weekday." according to a network press release.
"CBSN is an important example of how CBS is able to leverage the unique strengths, talent and competitive advantages of its businesses to create exciting, highly competitive new services that meet evolving audience preferences for content consumption,” said Leslie Moonves, President and CEO, CBS Corporation, in that press release.
“There’s a tremendous opportunity on these platforms for a true round-the-clock newscast. We’re confident this service will appeal to both traditional news consumers and a whole new set of viewers.”
In the event of late-breaking national news, the stream may switch to the CBS television news programming.
Further, the streaming service also makes available to its users a sort of DVR functionality that enables viewers to rewatch segments, or pick through news reports they may have missed.
In addition to an Internet-connected computer, CBSN is also available to Roku TV, and Windows 8 users. The stream is anticipated to be available through the CBS news application for Android and iPhone users by the end of the year, according to the network.
Television ratings for Tuesday's midterm elections were down considerably versus 2010.
However, content producers at CBS are betting this model can recreate successes from similar online platforms distributed by 'round-the-clock news channels such as CNN and Fox News.
CBS is not the first major network distributor to make a splash into the digital media environment. ABC News has operated NewsNow, a 24-7 service since 2003.
CBS Corporation | FindTheBest
This is the second major announcement CBS has made recently with regard to its online offerings. Last month, the network announced that original CBS programming would be available via an online subscription for $5.99 per month, no cable hook-up required.
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