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Bad Yelp reviews encouraged by restaurant in California

By Owen Weldon     Sep 18, 2014 in Business
Botto Bistro, located in Richmond, is not concerned about the rating it has on Yelp, and it's encouraging customers to leave one-star reviews on the online-review service..
The Bay Area restaurant, which is five-years-old, is offering 25 percent off any pizza, as well as a chance to win a cooking class, to customers who write a bad review about them, according to SF Gate.
According to USA Today, Davide Cerretini, co-owner of Botto Bistro, said that he wants to have the worst restaurant in the San Francisco area.
The move is a bid to be removed from the site, over concerns about whether advertisers get better reviews, which Yelp has denied.
According to CNET, the owners of the restaurant put on their website:
In Italy we don't have Yelp. Italians spend most of their time eating, getting laid and talking to real friends (not the ones on Facebook). So we don't fully understand why people spend so much time writing on the internet to imaginary friends or imaginary followers.
Cerretini said that he should be the one to decide whether or not he is on Yelp. He said if that were the case, then he could be on the site on his own terms.
As of now, Botto Bistro has a two-star rating on Yelp.
One review states how the reviewer asked the waitress for a napkin, but was given a used Maxi pad instead. Another reviewer said that they were used to eating in restaurants that had rat droppings on the floor, but Botto Bistro did not have any. There was one reviewer who said they were refused service because they were a cat.
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