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article imageAtlanta firm invests in 14 Tampa-based Arby’s stores

By Nicole Weddington     Mar 19, 2014 in Business
Tampa - The economy seems to be looking good in Tampa, FL, at least in the eyes of some investors. An Atlanta-based investment firm, Mosaic Investments Inc., recently purchased 14 company operated Arby’s stores in the greater Tampa area.
These stores were owned by franchisor Arby’s Restaurant Group Inc.
As part of this deal, Mosaic also plans to build and operate 13 more Arby’s store in the Tampa metro area, with construction slated to take place over the next nine years.
Mosaic Investments Inc. is an investment firm that focuses on various ventures in the Southeast. They have successfully acquired and managed several operating businesses and real estate throughout that area of the country; and, their success has been steadily growing.
Managing Partner, Murad Karimi, was named “2011 New Franchise Partner of the Year” for his management of several Moe’s Southwest Grill restaurants located throughout the Atlanta area. Karimi developed a new approach to franchising called “Franchising 2.0,” a more profitable way to invest in and run a franchise. Incorporating this new approach, he has increased sales in Mosaic-owned Moe’s restaurants by 50 percent since taking over in 2010. Much of the success can be attributed to operational improvements, facility rehabilitation, and marketing innovations, all outlined in Franchising 2.0.
In addition to the Moe’s Southwest Grill holdings, Mosaic, along with its investment partners, maintains a portfolio that includes multi-unit operations for Metro PCS, Sprint PCS, and Exxon Mobil across the Southeast and Texas.
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Arby’s Restaurant Group Inc. excitedly looks forward to future growth of their brand through this strategic move.
Paul Brown, CEO of Arby’s Restaurant Group Inc. says “the future has never been brighter at Arby’s. Arby’s outperformed the QSR industry in same-store sales last year by 2.6 percent and we continue to see strong momentum with our franchisees. Mr. Karimi brings tremendous food industry experience and the right development capabilities to help us usher in an exciting era of continued growth and development for the brand.”
Karimi is just as excited about this investment. “We look forward to bringing Mosaic’s successful Franchising 2.0 strategy to Arby’s greater Tampa market and building on our proven track record with Arby’s strong sales performance, robust product pipeline and outstanding leadership.”
The plans to bring the 14 Arby’s stores up to maximum running capacity includes remodeling and adjusting day-to-day operations to align with their successful Franchising 2.0 model. The 14 newly acquired locations currently employ more 250 employees.
The purchase was executed by Tampa law firm Hill Ward Henderson, who represented Mosaic Investments Inc., and is being financed through Ameris Bank.
Arby’s is a leading international quick-service restaurant company operating over 3,400 privately owned and franchised locations around the world. Opening its first doors in 1964, they are the first coast-to-coast franchised sandwich chain serving fresh food. Their signature sandwich is the Classic Roast Beef and French Dip, which they still serve in addition to their more recent deli-style Market Fresh® line of salads and sandwiches.
Considering the success that Mosaic has seen in its various investments using Franchising 2.0, both Tampa and Arby’s are looking forward to a brighter future and sustained growth, culminating in a win-win situation for both companies and for the city.
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