There's nothing like copycat advertising. Showtime hit Dexter is promoting its upcoming season with ads resembling the cover of Wired Magazine. The same headline font and sub-head styles make this ad a close match to the mag cover.
See the image below and let us know if you think this ripoff is smart marketing or just plain laziness?
Courtesy TechCrunch If imitation is the highest form of flattery, then Wired Magazine should be beaming: Showtime's Dexter apparently copied Wired's cover imagery to promote the show's upcoming season
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