According to a report sent to DigitalJournal.com today by comScore Video Metrix, U.S. Internet users watched more than 12 billion online videos in May 2008. That is an increase of 45 per cent over 2007.
Google Sites earned the top spot in U.S. video properties, with 4.2 billion videos viewed (35 per cent of all videos). YouTube accounted for more than 98 per cent of all of Google's videos viewed.
Fox Interactive Media placed second with 778 million videos viewed (6.4 per cent of total market), followed by Yahoo Sites (347 million videos viewed, or 2.9 per cent of total market), followed by Microsoft Sites at 246 million views (2.0 per cent of total market).
Hulu.com, a cool site that blocks Canadians from viewing its content (yes, I'm bitter) came in 10th place with 88 million videos being viewed (0.7 per cent of total market). Hulu is a joint venture online between NBC and Fox and it features full-length TV shows.
In total, about 142 million Internet users in the U.S. watched an average of 85 videos per viewer in May. As the release notes, there are a few other notable findings from May 2008:
- 74 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 228 minutes of video.
- 82.2 million viewers watched 4.1 billion videos on YouTube.com (50.4 videos per viewer).
- 54.8 million viewers watched 703 million videos on MySpace.com (12.8 videos per viewer).
- 6.8 million viewers watched 88 million videos on Hulu.com (13.0 videos per viewer).
- The duration of the average online video was 2.7 minutes.
That is a lot of suckling at the virtual boob tube.