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Survey Results: Interesting stuff, real info


Posted Jun 28, 2008 by  Paul Wallis in Internet 23 comments
The survey turned out a lot better than I expected, and I'd like to thank all participants for what was a genuinely interesting experience, even allowing for software hiccups.
You can see the survey results here.
The findings weren't what you'd expect. Discretionary buying and user profiles aren't simple, and nor is the survey task. Because I know DJs aren't amateur internet users, I didn't see how questions with only one answer would work.
Deciding to use multiple answers actually was the right thing to do.
Some of the questions produced 50-50 responses, some showed quite a lot of individuality.
I know one participant skipped a couple of questions, and told me why, which just goes to show people doing surveys really should have more input than they usually get.
It wasn't quite a surprise that 78.3% of respondents preferred news/info content, and 82.6% preferred news/topical.
What was a surprise that in Site Content Science/Environment came in at 60.9%, beating Political, which ranked #1 easily in World Topics.
Presentation of information scored a dead heat between text with media, and the whole shebang, with databases, archives, and links to original sources.
DJ can now assume it has built in quality control. The question relating to information quality produced the result:
"Prepared to judge on merits, but prefer depth and high quality" at 89.8%, followed by "Professional articles with references" on 52.2%
(This is why I didn't want "ranking" of answers, there was no good reason to rate one response over another, in cases like this. People using their discretion do use their discretion, and pick options.)
Links aren't a particular turn on, with 78% saying they only follow them if interested. 56% said they'd go looking for themselves.
internet buying, DJs can take it or leave it, and they expect value. They also say it's sometimes the only way to get what they want.
The product package, which is something I really am thinking of doing, produced a pretty fundamental "Hmmm.... yeah, if we like it," which is encouraging.
Some people really do not like e-books as a medium, and won't read them on computer screens, which is understandable.
I write the things, and I prefer not to read them on screens.
However, just to sound a bit more ominous, I think I know a way around that.
What's needed is a book-like reader, something comfortable, not like taking a scanner to bed (interesting thought, if perhaps a bit bumpy at times) and which is really useful, not an ordeal of handling and techno-neurosis.
it needs to "feel right". Watch this space for sickening industrial megalomania...
Again, thank you, one and all, that was something special.

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Survey Results: Interesting stuff, real info
The survey turned out a lot better than I expected, and I'd like to thank all participants for what was a genuinely...
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