On DigitalJournal.com, visitors can find articles of interest by typing words in our Search field. Search results are determined based on a scan of the text inside articles, and also from the "keywords" (also known as "tags") a writer puts on his or her article.
Furthermore, if you look at any article, you'll see a list of five images with keywords on top of them. When you click this image or the keyword, search results show you all news related to that subject. We do this by selected the first keyword in an article.
So if you are in the Tech category, for example, you may notice keywords on each image that say "iphone", "Internet","web filtering", "Windows 7" and "Google." These are the first keywords associated with all the top news from that category. So a reader who is reading something in the Tech category will be shown other top news from that category. Having specific and relevant keywords on an article is becomes very important for this reason as well.
Keywords can only be entered by an article's author, and you can find the keyword field inside an article's Edit mode, under the headline.
This field allows you to input three keywords related to your article and you should separate all keywords with commas. We don't allow words that are two characters or less, such as "K9", "G8".
There's no point in including dozens of keywords (no, it won't help you increase your Google rank). Only include a few keywords, five maximum, and be as specific as possible.
Keywords are incredibly important, and it's essential a writer uses the most specific keywords possible. For example, if you're writing a story about protests in Iran, use keywords such as "iran", "protest", "tehran" and so on.
Avoid keywords that are mere generalities, such as "news" or "people." Also avoid very long phrases in the keyword field, such as "manny using steroids." Don't include any symbols or foreign-language phrases.
Let's say you write a profile of a tech company. It's advisable to include keywords such as the company's name, the company's founder, what they produce, where they are located. For example, a story about a new iPhone from Apple could use the keywords "Apple", "launches", "iphone", "3gs." Bad keywords would be "Apple", "phone", "new"
Remember, be as specific and accurate as possible when including your keywords. Always proofread the words for proper spelling, and you'll soon be on your way to getting your article on the monitors of interested readers.