Not surprisingly, CBS is getting into the citizen media game. Last week, the media giant launched
iMobile, using the tagline "Where Everyone Reports." The site features mobile videos that everyday people can upload, focusing on a news item of interest.
The site is quite sparse and clean, and only features mobile videos for now. According to the
Washington Post, "the service only works with some carriers, and it seems maybe only Verizon Wireless (NYSE: VZ). Users upload content to the site by sending a MMS with the photo or video to the shortcode "85888," or by email. Users can enter a short description into the body of the text or email to explain what's going on in the photo or video."
Not a bad idea, to have citizen journalism accompany mainstream news. I got a feeling we'll be seeing more of this in the near future.