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TODAY!!!! In Toronto

blog:2411:3::0
By KJ Mullins
Posted Mar 28, 2009 in Environment
Brita helping Torontonians go green by giving away one
free Brita pitcher for every second of Earth Hour!
In celebration of Earth Hour, Brita is helping Torontonians make the switch from bottled water to filtered water even easier by giving away 3,600 free pitchers. The countdown to Earth Hour is on! And while thousands of Canadians will be doing their part by turning off their lights for Earth Hour, Brita wants to encourage Torontonians to go green in more ways than one. Small changes, like switching off your lights, can reduce your carbon footprint. So can switching from bottle water to filtered tap water in a refillable bottle. That’s why Brita and their FilterForGood team will be at Yonge-Dundas Square on March 28. They’ll be encouraging Torontonians to take the FilterForGood pledge to reduce their bottled water waste. And in celebration of Earth Hour, they will be giving away the equivalent of one free Brita pitcher for every second of Earth Hour, making it even easier for Canadians to make the switch from bottled water to filtered tap water in a refillable bottle. Giving up bottled water is a simple change that can make a big difference and with the right tools, it’s easy! One Brita pitcher filter can effectively replace as many as 300 standard 500mL water bottles. Since FilterForGood launched last spring, thousands of Canadians have already pledged to reduce their bottled water waste by more than an estimated 11 million bottles. Brita is challenging Canadians to increase this number through pledges to 25 million bottles by next year. Come down to Yonge-Dundas Square from 4:30 -9:30 p.m. on March 28 to take the FilterForGood pledge and get your free Brita pitcher. To learn more about bottled water waste and the negative impacts of bottled water, visit www.filterforgood.ca.
Great opportunity for someone with a camera to cover. Concert will be going on to from what I understand.

blog:2411:3::0
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