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Pinterest: The Future of E-Commerce

By Joseph Morris
Posted Jan 13, 2013 in Internet
Pinterest is a retail wonderland as its users are willing to open to their pockets for the pins they like.
Men are usually early adopters of technology, but on Pinterest women make up 79 percent of the users on the “social scrapbooking” website. It’s home to a desirable marketing demographic: women in their twenties and thirties.
Out of the top 15 categories on Pinterest, 80 percent are connected to commerce. Pins that have prices in their description are more popular then pins without.
The average order value on Pinterest is $170.36 and is followed by Facebook at $80.22 as well as Twitter at $68.72.

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