Apple has announced that they are to launch a smaller version of the iPad. This will be the latest edition into the bludgeoning tablet computer market.
The Financial Post has announced the launch of a new ‘mini’ version of the popular tablet computer, the iPad.
The new iPad will be less expensive than the current model, the iPad 3, and the move is seen as Apple’s attempt to offer something that can compete directly with Amazon's Kindle and Google's Nexus 7. The price is $329. This is lower than the recommended retail price for the iPad 3 ($499).
According to CBC, Amazon's new 7 inch Kindle Fire HD costs $199 and Google's Nexus 7 costs $250. The iPad is therefore priced competitively.
In terms of size, the new iPad has been termed as ‘pocket sized’, much smaller than the current iPad which is 9.7 inches (diagonally). The new mini-iPad will be around 7 inches in size. The move leaves Apple following in the footsteps of Amazon in terms of multi-size products.
To date, Reuters notes, Apple has sold more than 84 million iPads. The news comes ahead of the launch of the Windows 8 Surface tablets.
Whether the new iPad can compete in an increasingly crowded market remains to be seen.