The majority of UK adults are in support of legal measures to prevent children from being exposed to tobacco marketing.
Almost 4,100 people were surveyed by Cancer Research UK, with 84 percent of respondents saying kids should not be brought into contact with any form of cigarette advertising, while 79 percent said they believe it is harmful to children.
Additionally, 69 percent of respondents said they think the colourful branding, stylish packet designs and striking logos seen on cigarette boxes make them more appealing to youngsters.
This comes at a time when the government is consulting on whether to introduce plain, uniform packaging for tobacco, in order to dissuade people from taking up the habit.