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Blog Posted in avatar   RonnTorossian's Blog

Malcolm X, Michael Wolff & Ze'ev Jabotinsky on Media & Publicity

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By RonnTorossian
Posted Apr 6, 2012 in Business
Ze’ev Jabotinsky, a great Jewish leader had the following great quote: “A newspaper is a grand thing,” Jabotinsky wrote in 1932. “There is no labor of higher worth than that of the journalist, whether he writes instructional articles or reports on a robbery that took place yesterday in the slums. Like the function of the blood circulating through the body, or like the function of commerce in the international market, so is the function of journalism in the realm of the spirit…Who were the first to teach us to always interfere in matters that are not ours, to judge people and nations, even though we were never chosen for the position of judge? The work of the publicist is a legacy from the Prophets of Israel…Our passion is to speak, to proclaim—“Shouting” is what the same audience calls it, ‘we have no need for words, give us actions.’ One thing that audience forgets is that speech is also an action – Perhaps the most authentic of all other actions. Cities have been destroyed, and more will fall, but what was shouted in the wilderness thousands of years ago is alive and still relevant. The world was created by the Word. The world will be mended by the Article.” Ze’ev Jabotinsky was a journalist who published many articles and books.
“Publicity geniuses are different from you and me. They have the stomach
for it. This temperamental combination of imperviousness and egomania
that allows them, compels them, to dominate the media . . . means, too, that
they dominate reality, that’s their world and we just . . . well you know.”
Michael Wolff, writing in Vanity Fair
“The public relations warriors fought and lost Monte Carlo's Battle of the Magazine Covers.” John Vinocur
“The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses.” Malcolm X
I love quotes and found these on media and public relations to be thought provoking and interesting.
Ronn Torossian is the CEO of 5WPR, a leading Public Relations Agency.

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