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German newspaper wants citizen photography to complement editorial

By David Silverberg
Posted Dec 9, 2008 in Technology
Germany's largest newspaper has decided it wants to join the citizen media game: Bild is partnering with grocery chain Lidl to sell a discounted digital camera in order to recruit citizen photographers to contribute to the paper.
The $89 US camera, offering 2GB of storage and video capability, will let users upload video and photos directly to editors who can review the content. They can decide what user-submitted media can be published in the main paper.
Bild spokesman Tobias Froehlich told Associated Press the initiative will encourage camera lovers to gain added exposure to their word.
But let's be honest...Bild wants to capitalize on citizen journalism and increase its readership while also giving it a customer-service boost. Adding photos from the public will engage readers in the paper, giving them a sense of entitlement to features. Bild understand the value of citizen media, and let's hope other European papers emulate this idea.

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