It's time to teach The Middle East about breaking 'kayfabe'.
World Wrestling Entertainment, known to millions of North American fans as the home to WWE Universe superstars John Cena, The Undertaker, Triple H and CM Punk has expanded its global presence to include the United Arab Emirates.
For fans new to pro wrestling, 'kayfabe' is an insider term used historically in the business to protect the staged aspect of the show and spectacle.
As this story from GulfNews.com shows, WWE is keen on including hundreds of thousands of new fans from the region in their ever-changing plans to dominate the world of sports entertainment.
Last week, the company held a press conference from the top of the Burj Khalifa, the tallest building in world, located in downtown Dubai. Here's a look at what happened:
But for those of you in emerging markets wanting a closer look at how these huge superstars work together in this scripted and choreographed business, attached to this story is a newsworthy photo of that same press conference with both superstars planning and going over the big setup.
WWE Universe superstars Kane and John Cena go over the details of their planned confrontation at the Burj Khalifa in Dubai, UAE.
Newsworthy Image From F4WOnline.com
Now this is not the photo that WWE wants you to see because to the world outside, everything that happens within the squared circle is a 'shoot' - in wrestling terms - a legitimate contest.
Beginning in the eighties, a group of fans began banding together to read and trade information printed in newsletters which eventually become known as 'dirtsheets'. The most famous of the 'dirtsheets' is The Wrestling Observer newsletter published by world-renowned wrestling journalist Dave Meltzer.
The photo attached here of an unmasked Kane (a 'bad' guy or 'heel') was in fact obtained from the infamous discussion forums of F4WOnline.com - where thousands of insider fans go to read the latest in pro wrestling and mixed martial arts news.
For those who have followed sports entertainment for years, ninety-nine percent realize that wrestling itself is a pre-determined art form.
But for our friends and new fans in The Middle East, it's time to let them in on the secret.