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DigitalJournal.com Tip #38: Include Topic links in content

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By David Silverberg
Posted Jan 19, 2012 in Internet
You may have noticed our Topics, due to the Trending bar on top of every page: it's the black bar running beside the Groups link.
Topics allow readers to check out content under one subject, such as Apple or Toronto. They are based on the keywords inputted by Digital Journalists in articles.
This blog post suggests including Topic links in content such as articles and blogs. Why? They let readers learn more about the subject you mention, in order to deepen their understanding of the topic. Also readers might be curious about what other Digital Journal articles touched on the same subject.
For example, let's say you are writing about French President Nicolas Sarkozy. In the article where you first mention Sarkozy in the Body, you can link to the Topics page about Sarkozy. Finding a Topics page on a subject is simple: just add the specific term after the URL http://www.digitaljournal.com/topic/
With this example, readers can learn more about articles relating to Sarkozy, all six pages worth of material. It's a one-stop hub for all our articles on Sarkozy.
You can do the same not only for brands and people and cities, but also for subjects such as climate change, smartphones, reggae, boxing, and so on. (To find a topic for multiple-word terms, add the + sign between words).
Of course, you can also link to specific articles on your subject, but if it's a more general topic, perhaps like foreclosure, then feel free to use the Topics pages as possible links.
Let us know if you have any questions about this tip.

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