So after 14 years together and two children, French actress-singer Vanessa Paradis and US actor Johnny Depp are on the brink of splitting up.
They're "living sad and separate lives" according to most "reports" and have been doing so for the past year.
Paradis hasn't been attending premiers of Depp's films (even when they're in the same city at the same time).
And goodness, the couple didn't attend last week's Golden Globes award together; Depp was there but apparently Paradis stayed at home with the kids.
The British and American media is "reporting" that it's as good as over and the French is following suit - but with a little more reserve.
It might be waiting for official confirmation but that doesn't stop it from "reporting" the rumours.
Why all those inverted commas?
Well you have to admit it, the term "reporting" has to be used loosely as there's very little demonstration of actual news gathering. You know, find a story, interview some people (preferably those directly involved) and then write or broadcast the material using attributions.
Nope instead "the highly respected publication" People Magazine - as that much revered bastion of quality journalism Britain's Daily Mailcalls it - is used as the main source with "some insiders" or "informants" and of course unnamed "sources" providing insight into the couple's relationship and drawing conclusions which might - or might not - be true.
Accuracy, as it does so often, has flown out of the proverbial window to be substituted by rumour and speculation.
Paradis and Depp might well be on the verge of making some sort of announcement about splitting. They wouldn't be the first and they won't be the last.
They could also have been merely "co-habiting" for the past year, as has been suggested by plenty of celebrity journalists - or should that be "informed People watchers".
But come on, give us a break.
The story might sell and make great gossip, but how about doing some proper journalism before telling us all what is "apparently" or "supposedly" happening or about to happen.