French singer Samy Messaoud's creativity clearly knows no bounds.
The 25-year-old from the western city of Nantes, who refers to himself as "Samylechanteur" on his blog, has reinvented the wheel - musically speaking - by coming up with the pioneering idea that "sex might help sell" when it comes to promoting his latest single "Je suis gay" (there's probably no need for a translation).
He appears completely naked in certain scenes of the song's video, flashing his private parts, and accompanied by an equally unclad man and woman.
"I decided to break down the taboo of nudity and without a doubt the clip has gone a bit far," admits Messaoud.
"It's a beautiful video, very elegant, but one in which I dance naked on several occasions with a girl and a boy who are also naked," he continues.
"I have no complex about showing myself naked and it's just too bad for those who are embarrassed - they simply don't have to watch."
No truer word has e'er been said.
If you want to see his wobbly bits wiggling to some trashy music, then just click on the link below.
Caution is advised though.
It's probably appropriate to follow the example set by journalist Jean-Marc Morandini whose site carries the warning that certain images contained within the video "might shock" especially those of tender years.
While there's no denying their clearly sexual nature: French kissing, simulated oral sex and tongues just about everywhere, there have certainly been equally "shocking" videos circulating on the Net and broadcast on MTV.
Perhaps the most disturbing or distressing element is that Messaoud actually believes the clip makes the mindless music any more palatable.
You have been warned.
"Je suis gay" video
The lyrics - if you're interested - were written by Ton Andries and are...er...how to put this politely...dumb.
They recount (ooh there's a rather overambitious word to describe them) a young boy dressing up in his mother's clothes and dreaming of taking to the catwalk one day.
About the song and its title Messaoud says, "I'm gay and I assume it 100 percent. I just wanted to prove that one can sing and be gay because today so many artists still hide it (their sexuality)."
Really? Obviously he knows something the rest of us don't.
But there again, his wisdom, much like his creativity, clearly know no bounds.